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The Yellow Book and the Power Dynamics Behind the Female Subject

Kaitlyn Fralick

Ryerson University

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Front Cover
Front Cover of Volume Thirteen
by Mabel Syrett
Running from 1894 to 1897, The Yellow Book was a controversial avant-garde quarterly periodical that shook the world of print. Known for its vibrantly bewildering yellow binding, the magazine targeted itself towards a very niche demographic. Despite this, The Yellow Book has become the defining periodical of the 1890s (Hughes 849). Because of this, the studying of the text can provide integral information of the decade in question, but also answers questions of how that decade affected print culture. Featuring a multitude of late-Victorian figures, The Yellow Book published a wide variety of works such as essays, poems, and reproductions of paintings. 

Emerging in a time where theories of decadence and aestheticism were entering the lives of many, a question is raised surrounding how feminine beauty was regarded. Looking at two samples from the magazine, this exhibit in Situating the Yellow Book: Image, Text, Context, looks at the power dynamics at play behind the relationship of male creator and female subject and how The Yellow Book enters that discussion. The two examples come from the thirteenth and final volume of The Yellow Book (April 1897): an image, “Vanity” by D. Y. Cameron, and a text, “Sleeping Beauty” by Richard Le Gallienne, part of his “Two Prose Fancies” contribution to the issue. The former is a pen-and-ink etching of a female who is lavishly decorated in a dress with a low-neckline and bows in her hair. The latter is a prose piece situated as a conversation between two male figures discussing the value of women’s beauty. Both pieces raise questions concerning the ownership of feminine beauty, and the purpose behind how feminine beauty is presented in art and text.
- The Author -
Richard Le Gallienne was a frequent contributor to The Yellow Book, appearing in nine of the thirteen volumes (Boyd). He wrote a reoccurring, multi-part series entitled "A Series of Prose Fancies,” later compiling all of these pieces into his own novel. Throughout the 1890s, Le Gallienne was a prominent author and critic (Boyd), appearing in multiple publications such as The Daily Chronicle and The Academy (Cohen). He had a strong connection with the publishing company The Bodley Head; Le Gallienne would plant book reviews for Bodley Head books in The Star, trying to promote a sense of need for Bodley Head books (Stetz 75). A common trend in much of Gallienne’s work is his frequent use of the female subject, one contemporary critic noted that he worshipped beauty (Brawley 47). This use is even prominently found in the titles of his work, such as his first, My Ladies’ Sonnets (Boyd), or even the selected piece for this project, “Sleeping Beauty.”

- The Artist –
Sir D. Y. Cameron also had multiple publications in The Yellow Book. He was a Scottish artist, most prominently known for his landscape paintings of Scotland (Smith 7). Having trained at the Glasgow and Edinburgh Schools of Art (Willston), his work rose in popularity in the early 1890s (Smith 24). He was first associated with the “Glasgow Boys” (albeit younger), a group of male painters integral to the development of Scottish art (Smith 23). Concerning Cameron's oeuvre, this work was created mid-career. It showcases the second most common reoccurring theme in his work, that of the female subject; most of which were painted during the 1890s when Cameron produced many portraits and figure studies (Smith 33). Of his six contributions to The Yellow Book, three feature a female subject. Along with “Vanity,” are “The Butterflies” from the tenth volume and “A Girl’s Head” from the eighth, the former being very similar in style to “Vanity.”
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Bodley Heads. No. I: Mr. Richard Le Gallienne
by Walter Sickert
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Sir D. Y. Cameron
by Francis Dodd
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As the period in which The Yellow Book emerged was a patriarchal society, it is surprising to note the lack of research done concerning the study of the fictional woman as a product that existed for males in late-nineteenth century magazines. The Victorian woman was destined for a specific natural role, that of motherhood or reproductive sexuality (Hughes 851). While the idea of the “New Woman Writer” was emerging at the time and went against this classical view of women’s role, often exploring ideas of active female desire (Hughes 851), it was not necessarily enough to fully challenge the passive female in works by males. At a time where effects of aestheticism were seen as destroying the masculine hetero-normal society, a research focus has been placed heavily on the cause and effects of this movement on males (Anderson 441). Despite The Yellow Book being progressive in the way of publishing multiple works created by females in the form of both art and text, the magazine was still often a male-dominated space, particularly in the first and final volumes (Hughes 850). While it was a space in which women participated, they had to petition for that right after the publication of the first as no women artists or authors existed in such (Hughes 853). Even after that first issue, the women characters within the magazine were often created by males, such as the chosen image (“Vanity” by D. Y. Cameron) and chosen text (“Sleeping Beauty” by Richard Le Gallienne) for the purpose of this exhibit.

It is my claim that a strong relationship exists between the male creator and male viewer in The Yellow Book, where the female subject, whether in art or text, is used to perpetrate the notion that women’s bodies are a product to be consumed by the male gaze. The male creator decides how the female subject is presented physically, such as in “Vanity,” where the subject is highly made up, and the male creator decides what the subject’s purpose is, such as in “Sleeping Beauty,” where she exists as a muse or an inspiration for the male. This characterization is what is presented to the reader who buys the magazine. In this sense, the female subjects are a commodity that can be created, sold, and bought in the form of an avant-garde periodical, with little (perhaps no) input by an actual female. The female subject is created by a male, for a male to gaze upon.